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An Agency for Property Developers

marketing high-end luxury real estate

selling new homes off-the-plan

We're an agency for propery developers

We’re a branding & marketing agency helping property developers bring luxury projects to market.

At Guthrie Labs, we work with some of Australia’s most esteemed Property Developers, Architects, Interior Designers and Agents to bring luxury projects to life. From this collaboration, we help deliver highly desirable multi-residential and mixed-use projects to the Australian real estate market.

We use a combination of branding, user experience design and targeted communications methods to create all marketing collateral. Through intelligent design we strive to build the required trust in the eyes of the purchaser, that’s essential to make selling off-the-plan successful in this highly competitive market.

Step one

We’ll design a brand that instills luxury

Step two

& create a collection of brand assets

Step three

for successful selling: off-the-plan

Why are we so competitive?

Guthrie Labs is an independent branding and design agency that specialises in project marketing. We value transparency, which is why we are honest about what it costs to create our project marketing deliverables.

With no excessive branding rates, overheads or profit margin, we’re able to focus on what is important- building the highest quality solution, in a timely manner, at the most competitive price.

Our formula

Branding treatment

We’ll work together to create the project brand to elevate your offering.

Project website

We’ll create a database of leads with a ROI landing page and main website.

Project magazine

Designed specifically to build trust and help agents when face-to-face

Floorplan brochures

Showcasing the architectural vision and providing accurate specs.

Direct mail campaigns

We’ll targeting specific postcodes & demographics with your offering.

Print Ad campaigns

Integrating marketing campaigns across multiple channels.

Digital banners

Design for both portals realestate.com.au & domain.com.au

Copywriting treatment

We’ll create compelling words to sell your project in all instances.

Photo & video treatment

We’ll provide a visual treatment of the project and lifestyle on offer.

Site signage & wayfinding

Billboards, shade cloth, hoarding, all matter of signage for the site.

Digital marketing tiles

Design static & animated GIF for Google Display, Facebook & Instagram.

Email campaigns

We’ll design a template for all integrated EDM campaigns from Agents.

Display suite graphics

If your project requires a Display Suite we’ll design it with graphic elements.

CGI 3D renders

We can work with you on the 3D renders process to get optimal images.

Supplier management

We’ll manage the production & delivery of digital assets to launch.

Anything else

If there’s anything else that pops up along the way – we’ll help with that too.

our true vision

We’re an agile agency that specialise in property branding & marketing campaigns.

who we’ve worked with

most recent projects

Norfolk

Avalon beach, Sydney

6X 2-bed apartment + 4X 3-bed townhouse

Now selling from $2,850,000

 

bayside

Mona Vale, Sydney

10X 3-bed apartments

Now selling from $2,550,000

 

Akora

Newport beach, Sydney

6X 2&3-bed apartments

From $2,395,000