We’re a branding & marketing agency helping property developers bring luxury projects to market.
At Guthrie Labs, we work with some of Australia’s most esteemed Property Developers, Architects, Interior Designers and Agents to bring luxury projects to life. From this collaboration, we help deliver highly desirable multi-residential and mixed-use projects to the Australian real estate market.
We use a combination of branding, user experience design and targeted communications methods to create all marketing collateral. Through intelligent design we strive to build the required trust in the eyes of the purchaser, that’s essential to make selling off-the-plan successful in this highly competitive market.
Step one
We’ll design a brand that instills luxury
Step two
& create a collection of brand assets
Step three
for successful selling: off-the-plan
Why are we so competitive?
Guthrie Labs is an independent branding and design agency that specialises in project marketing. We value transparency, which is why we are honest about what it costs to create our project marketing deliverables.
With no excessive branding rates, overheads or profit margin, we’re able to focus on what is important- building the highest quality solution, in a timely manner, at the most competitive price.
Our formula
Branding treatment
We’ll work together to create the project brand to elevate your offering.
Project website
We’ll create a database of leads with a ROI landing page and main website.
Project magazine
Designed specifically to build trust and help agents when face-to-face
Floorplan brochures
Showcasing the architectural vision and providing accurate specs.
Direct mail campaigns
We’ll targeting specific postcodes & demographics with your offering.
Print Ad campaigns
Integrating marketing campaigns across multiple channels.
Digital banners
Design for both portals realestate.com.au & domain.com.au
Copywriting treatment
We’ll create compelling words to sell your project in all instances.
Photo & video treatment
We’ll provide a visual treatment of the project and lifestyle on offer.
Site signage & wayfinding
Billboards, shade cloth, hoarding, all matter of signage for the site.
Digital marketing tiles
Design static & animated GIF for Google Display, Facebook & Instagram.
Email campaigns
We’ll design a template for all integrated EDM campaigns from Agents.
Display suite graphics
If your project requires a Display Suite we’ll design it with graphic elements.
CGI 3D renders
We can work with you on the 3D renders process to get optimal images.
Supplier management
We’ll manage the production & delivery of digital assets to launch.
Anything else
If there’s anything else that pops up along the way – we’ll help with that too.
our true vision
We’re an agile agency that specialise in property branding & marketing campaigns.
who we’ve worked with
most recent projects
Norfolk
Avalon beach, Sydney
6X 2-bed apartment + 4X 3-bed townhouse
Now selling from $2,850,000
bayside
Mona Vale, Sydney
10X 3-bed apartments
Now selling from $2,550,000
Akora
Newport beach, Sydney
6X 2&3-bed apartments
From $2,395,000